Belfast-based advertising and marketing agency ASG & Partners has announced a new media training partnership with one of Northern Ireland’s most experienced broadcast journalists.


The link-up with Mike Philpott Media will offer clients an unrivalled blend of PR and practical studio experience, tailored to their needs, in a single training session.


ASG, a leading player in the Northern Ireland marketing and communications business for over 35 years, has established partnerships with a number of other specialists in digital marketing, app development, website user experience and event management.


Mike Philpott has nearly four decades of experience in newspapers, radio and television, having worked for the Belfast Telegraph and the BBC. He has been engaged in media training for more than 20 years.


Director of PR at ASG & Partners, Vicki Caddy, said: “Broadcast interviews can strike fear into even the most seasoned chief executive. With an organisation’s reputation at stake, it’s no surprise that some companies choose not to face the broadcast media directly at all.  Much of this comes down to a fear of the unknown.  By combining Mike’s journalist’s insight and extensive broadcast expertise, along with practical experience in a radio studio and in front of camera, we have helped many clients to overcome this.  Instead of self-limiting their media exposure, they can now embrace all media opportunities with confidence.  We are delighted to formalise this partnership with Mike Philpott.”


Mike Philpott said: “The media landscape has changed dramatically in the last few years, and companies and organisations need to be ahead of the game if they are to communicate their message effectively.


“Having worked with ASG for a number of years on a freelance basis, I’m delighted to enter into a more formal partnership to offer the best of 21st century communication backed by our shared long experience in the media business.”


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