The Agnew Group has unveiled a new £2.7 million state of the art Volvo showroom at 1 Boucher Way, Belfast BT12 6RE which represents both a rebrand for the business and a huge boost for the customer experience.

The Agnew Belfast brand will replace SMW.  The two brands have been synonymous with Volvo in Northern Ireland since the Agnew Group acquired Stanley Motor Works, who have represented Volvo since 1959.  Since then there has been a significant investment in the Volvo brand locally, culminating in this move to a new futuristic showroom.

Managing Director, Sydney Pentland, who has over 21 years’ experience within the Agnew Group, discusses the development:

“We wanted to ensure that Northern Ireland based Volvo clients were given the same opportunity to share in the Volvo Retail Experience that is accessible to customers’ right across the UK. This Swedish inspired concept focuses on space and design.  The bespoke experience has been designed to make customers feel relaxed and at ease in an environment that informs and provides flexible waiting, working and assessment areas.

“Customers can take advantage of the Swedish ‘Fika’ branded coffee dock and customer facilities in their ‘living room’ waiting area.  They can also browse each model within the showroom and configure their perfect car with wireless connectivity at each model displayed, or within the configuration lounge.

“We have integrated an electric charging bay for customers. There is a dedicated fast fit tyre bay facility and we also offer ‘while you wait’ servicing. Of course we have the usual courtesy car provision and we operate a collection and delivery facility within the Greater Belfast area.”

Sydney adds: “For us the customer experience is vital. We value our customers and we consistently aim to be responsive to their needs.  Volvo currently enjoys a 6.7% market share of the premium segment in Northern Ireland. Year on year, Agnew Belfast has significantly improved their local share of Volvo trade in Northern Ireland by over 10%. We know what our clients want and we consistently strive to exceed expectations.”

The state of the art showroom will facilitate the display of seven new cars. Clients will be able to check out the new V60 model from 5th July, the Volvo XC60 midsize SUV which has been named World Car of the Year 2018 at the New York Auto Show and the XC40, which was crowned European Car of the Year.

There are also over 75 Selekt approved and prepared used cars available in stock at any time including demonstrators and ex-management cars on both the new site and in the adjacent Selekt Used Car facility.

To arrange an appointment at Agnew Belfast to visit the next generation Volvo showroom, please call T. 028 9068 6000.